Animatics are the first glimpse of a concept translated to video. They are storyboards edited to dialogue and music allowing the production team to experience motion and timing. Communicating through animatics reduces the ambiguity of orally describing a scene, shot or edit.
Many of my clients appreciate the experience of pre-visualising a video before we begin filming. When the project scope allows for the creation of an animatic, many issues can be identified and solved before they become problems further down the production pipeline. I aim for speed and clarity over beauty. The purpose is to clearly communicate and align on a vision. Together we undertake a rapid prototyping process until we are ready to proceed with the next stages of production.
My process involves photographing hand drawn storyboards and adding them to a Premiere Pro sequence. I record my own voice reading the script, source a sample music track and add these to the timeline. I time each storyboard to the script and music to see if the sequence I planned on paper works in a video. If I need to add a new shot, I will create a quick photoshop sketch and insert between existing storyboards. For a three minute video, I typically spend two - three hours on an animatic.
Above is a short video I produced, filmed and edited for Conduct’s Rapid Design and Validation process. Pre-visualisation was an essential part of the pre-production process.